Dear Potential Future Employer, I’m Paula, Brazilian writer based in LA. I’m guessing you’re here because you’re scouting for your next hire, so here’s my humble spiel. I could tell you how hirable I am, how amazing my work is, and what a fantastic coworker I would be, all while sounding completely normal and not at all like a self-absorbed narcissist— but let’s just cut to the chase. For the last 9 years, I’ve been working in the US with brands like Apple, Gatorade, and the Grammys. I’ve helped sell Macs, launched an iPhone, entertained Apple’s 7MM Instagram audience. Of course, that’s also when I signed more NDAs than Jordan signed jerseys, so if you want to see the goods hit me up for the magic password (it’s Pineapple). Before then I spent a lot of time with athletes and musicians. From showing how Gatorade studies the best to fuel the best, to convincing girls to stay in the game, to telling stories of wind and how it helps a WNBA athlete win. I’ve brought people behind the music to center stage for the Recording Academy, then did it again the following year. And there was that time Anderson .Paak sang gospel in his childhood church for a Believe in Music campaign. Oh, and I might’ve used Taylor Swift’s legendary clapback at Kanye to inspire little girls to own their wins (turns out, even subtle shade can be empowering). And I met Kendrick. That was cool.
And I’d be remiss if I didn’t mention how NONE OF THIS WORK IS ENTIRELY MINE. Some are my ideas others helped shape, some are others’ ideas I helped shape, all are ideas I loved and cared for. It’s a collaboration world and we’re living in it. Have I mentioned how collaborative I am?