International Day of Persons With Disabilities

For International Day of Persons with Disabilities, we used #ShotoniPhone to spotlight photographer Jordan Nicholson’s journey. Born with TAR syndrome (and out-of-this-world charisma), his story became one of Apple’s most-watched commission Stories, landed him a Forbes interview, and even earned an unexpected shoutout from Macklemore (!). It’s still one of my favorite pieces.

International Day of Persons with Disabilities film for @apple Stories

#ShotoniPhone by @Jordanloves.life

Surprise shoutout from Macklemore!

My role: Concept, Copy

AD: Steph Johnson

ECD: Chuck Monn

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#ShotoniPhone teaches people to shoot on iPhone