ShotoniPhone DIY
Steve Jobs used to say, "Give people wonderful tools, and they'll do wonderful things." But, sometimes, they just need a little guidance.
To highlight the newly launched iPhone 13 camera features, we created How To #ShootoniPhone, the first-ever commission series designed to give Apple’s loyal IG community not just inspiration, but the tools to make something beautiful.
How to use HDR and 4K to capture silhouettes at sunset
How to use the light setting in Portrait Mode to emphasize the light source
How to enhance the studio quality of Portrait Mode
How to capture cinematic action scenes
My role: Concept, copy
AD: Steph Johnson
CD: Gustavo Kopit, Carlos Estrada
ECD: Chuck Monn