GATORADE
You Fuel Us, We Fuel You
Gatorade wanted people to know they’ve got sports fuel for every kind of athlete, backed by real science. Science powered by some hardcore sweat studies. And not just any sweat, but that of the world’s best athletes.
The ad got the attention of Fast Company, and even inspired a New York Times article. Career highlight!
You Fuel Us ft Serena Williams, Jayson Tatum, Christian Pulisic and IronMan (and man of steel) Lionel Sanders
My role: Concept, copy
AD: Steph Johnson
CDs: Doug Menezes, Mark Peters
Director: Ernest Desumbila