THE GRAMMYS

It Was You

Taylor Swift’s 2016 Record of the Year acceptance speech was a powerful message to young women about owning their success. It was also a direct jab at Kanye West, who famously interrupted her VMA speech calling her win a “mistake,” and later released a song with a controversial line about her. Swift’s speech made it clear: there will always be people who try to take credit for your success. Don’t let them.

So, as part of the Believe in Music campaign, we turned her words into an anthem.

Clios | Gold | Short Film 

Cannes | Shortlist | Online Video

Webby Awards | Honoree | Best Influencer Endorsement


Earned media: Adweek Ad of the Day | Billboard | People | Refinery29

It Was You featuring Taylor Swift

The backstory

My role: Concept, copy, production

AD: Steph Johnson

CD: Jason Karley

ECD: Linda Knight

Director: Rachel McDonald

Editor: Lauren Brown

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