THE GRAMMYS
It Was You
Taylor Swift’s 2016 Record of the Year acceptance speech was a powerful message to young women about owning their success. It was also a direct jab at Kanye West, who famously interrupted her VMA speech calling her win a “mistake,” and later released a song with a controversial line about her. Swift’s speech made it clear: there will always be people who try to take credit for your success. Don’t let them.
So, as part of the Believe in Music campaign, we turned her words into an anthem.
Clios | Gold | Short Film
Cannes | Shortlist | Online Video
Webby Awards | Honoree | Best Influencer Endorsement
Earned media: Adweek Ad of the Day | Billboard | People | Refinery29
It Was You featuring Taylor Swift
The backstory
My role: Concept, copy, production
AD: Steph Johnson
CD: Jason Karley
ECD: Linda Knight
Director: Rachel McDonald
Editor: Lauren Brown