GATORADE
G Active
It’s not just about the sweat; it’s about what it builds. In this global ad for G Active, Gatorade’s fitness water, a mirror reflects more than your workout. On one side, you see your effort, on the other how it reflects in life.
G Active Mirrors
My role: Concept, copy, production
AD: Steph Johnson
CDs: Bruno Acanfora, Ariel Abramovici
Director: Isaac Ravishankara
Editor: Scott Butzer