CHEERIOS

Good Morning

Cheerios wanted a campaign that captured its iconic role in the American morning— simple, real, and authentic. So we went straight to the heart of it: Cheerios. Good Morning.

But god knows not all mornings are good. They’re messy, chaotic, oh, such a struggle. So we flipped the script: in these two films, we turned that chaos into a smooth, unexpected melody. A reminder that mornings may not always be good, but they are what we make of them.

Dads, can you relate?

When the dog needs to go the dog needs to go

My role: Campaign concept, copy, production
AD: Joaquin Sabarots
CD: Caitlin Slack
Director: CLIQUA
Editor: Nick Rondeau

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