THE GRAMMYS
Witness Greatness
The 2016 Witness Greatness campaign wanted to celebrate a rising star named kendrick Lamar. So we headed to his hometown of Compton, to capture real residents on the streets singing along to his anthem Alright, nominated for Best Rap Song that year. ‘Compton’ became more than a film— it was a powerful tribute to Kendrick’s lasting impact on music, culture, and social change.
Clio Music | Grand Award | Use of Music in a Short Film
Clio Music | Bronze | Short Film
Cannes Lions | Bronze | Film Craft Use of Music
Cannes Lions | Shortlist in 6 categories
D&AD | Yellow Pencil | Branded Content
One Show | Merit | Branded Entertainment
Compton showcased the city in all its greatness: its people, culture, and undeniable energy
My role: Campaign concept, copy, production
Creatives: Brandy Cole, Carmen Gomez, Steph Johnson
CD: Jason Karley, Micky Coine
Compton Director: Matt Baron
Compton Editor: Sean Stender