For the 2016 Grammys Witness Greatness campaign, we created spots to hype up the broadcast. Then, magic happened— I supported the team on a film celebrating a rising star named Kendrick Lamar. We went to his hometown, Compton, and captured real residents singing the lyrics to "Alright," which was nominated for Best Rap Song that year. It was my first campaign in the US, and one I’ll always hold dear.

Clio Music | Grand Award | Use of Music in a Short Film
Clio Music | Bronze | Short Film
Cannes Lions | Bronze | Film Craft Use of Music
Cannes Lions | Shortlist in 6 categories
D&AD | Yellow Pencil | Branded Content
One Show | Merit | Branded Entertainment

Earned media: Complex | Billboard | MTV