If you were a kid in America during the 90s, you know the iconic Gatorade Be Like Mike spot. So when Gatorade told us it’d be featured on the second episode of the highly anticipated The Last Dance, we knew we had to do something. With no time and quarantine restrictions, we pulled off a Twitter campaign like no other. We dropped an updated version of the ad starring NBA and WNBA pros filming themselves, a batch of expressive Jordan gifs, and even a remote war-room to respond live to fans’ sassy tweets during the episode.
