Gatorade / G Active
It’s not just about the sweat— it’s about the life behind it. In this global ad for G Active, a mirror reflects more than your workout. On one side, you see your effort, and on the other, you see your potential.
It’s not just about the sweat— it’s about the life behind it. In this global ad for G Active, a mirror reflects more than your workout. On one side, you see your effort, and on the other, you see your potential.
My role: Concept, Copy
AD: Steph Johnson
CDs: Ariel Abramovici, Bruno Acanfora
Director: Isaac Ravishankara
DP: Rina Yang
Editor: Scott Butzer