Gatorade / For the Wind
Gatorade wanted to celebrate WNBA star Elena Delle Donne, but the real hero of the story was her sister, Lizzie. Born with cerebral palsy, Lizzie has been Elena’s silent strength and biggest inspiration. Their unshakable bond didn’t just shape Elena’s journey— it defined her. The kind of story you wouldn’t find in a sports film, delicate, understated. A story worth telling.
Clio Sports / Gold / Short Film
Earned media: Adweek Ad of the Day | Fast Company | ESPN | Sports Illustrated | Elena loved the film so much she brought it to her interview on Megyn Kelly Today. Also, two years after we made the film Nike made one strikingly similar. I still don’t know if I’m mad or extremely proud about it.